Coach Brian Hoffer is the Elite Performance Coach for J Swim Club. Coach Hoff is a nationally respected swim coach with over 40 years of experience guiding athletes to peak performance. He is currently serving as the primary coach for the JForce Training Group. JForce is a specialized sprint focused training regimen that athletes must interview to be accepted. JForce has been in the Valley since 2020 and has helped over 25 athletes swim collegiately. Coach Hoffer is also the Co-Founder and primary coach for the HoFForce Strength System. This is a full body training program that is implemented from the Silver training group all the way up to the elite level at JForce. This training has been implemented for athletes to succeed at the Regional, State, Far Western, Sectional, Future’s, Junior National and College.
Born and raised in Phoenix, Arizona, Brian graduated from Shadow Mountain High School and earned a degree in Psychology from Arizona State University. His coaching journey began at the high school level but quickly accelerated when ASU offered him their first full-time assistant coaching position. Under his coaching and recruiting, both the men’s and women’s programs rose to national prominence, consistently ranking in the NCAA top 10. Brian later became Head Coach at the University of Missouri, where he spent 18 years transforming the swim program into a Top 25 powerhouse. His tenure was marked by record-breaking performances, academic excellence, and a commitment to athlete development. Missouri swimmers under his guidance achieved unprecedented success, and the program became known for its integrity and competitiveness. In 2010, Brian founded Hoffer Sports Consulting. Coach Hoffer focused on developing athletes through technique, nutrition, clinics, and recruiting for high school athletes and strength out of the water. His work emphasizes holistic athlete growth—combining technical mastery, strategic training, and personal development with the philosophy of “Everything Matters”.
